Why you absoloutley need a Marketing Plan-Calgary

Without marketing your business will fail. In contrast, if you’ve got the marketing part down, you can sell ice to Eskimos.

We easily can see just how vital marketing is to our online businesses. Some may argue that it’s even more important than what the business actually has to offer. If it’s that important, then why do so many people go into business without a marketing plan? I can think of three reasons. 

We forget.

Simply put, we just don’t think about it. We’re so caught up in shaping and creating our businesses, that we don’t think about what’s going to happen after its all setup and ready to go. People – part of your business should include a marketing plan! I believe that neglecting to even think about marketing is a primary reason why so many online businesses fail, including blogs.

How to write a press release that won't end up in the trash and
   why the way you are doing it now won't work anymore.

How to harness the explosive strategies that make money
   online, even in this down economy.

What you should never give away free in a business proposal.
12 Tactics that are even more effective than publicity for
   spreading the word about your company.

10 tips for better press releases.

How to write a bio that won't put people to sleep.

Why search engine listings are not enough.

Who are the new electronic "town criers" you can use to influence
   clients and prospects and journalists?

How you can use blogs, chats, forums, lists and newsletters to
   increase your sales.

What you can learn from sites that stink. Simple things you can
   do that will make customers trust your site.

A dozen highly effective ways – besides publicity – to spread the
   word about your company.

How to promote your site on a shoe string budget (bring elbow
   grease.)

What you must include in the description of your company so
   people know what you actually DO.

How to write content that will grab your customer's attention in 10
   seconds.

How to steer clear of the mistakes of sites that stink.(Like Welcome to my Website)

The best free (sort of) way to promote your site … and how to
   do it.

Which guerilla marketing tactics really get results and which ones
   are a waste of your time and money.

What branding really means – Why you need Direct marketing and why most experts are wrong
   about it.

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Yours in Success!

Allan Fine

Marketing and Franchising consultant,

Marketing Systems

GUARANTEED RESULTS

EXECUTIVE EDGE
allan@executiveedge1.com 
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com
******************************************
The Executive Edge

Internet Marketing / Website Development
SEO + SMM and Consulting services.
******************************************

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FREE Rank High on Google and then Convert leads into Paying Customers Workshop Calgary-Mar 1st 2011- Make Money with a great Marketing Plan!

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Do you need a killer Facebook Landing page Designed for your Company?
Get access to the worlds most Powerful Facebook fan page strategy and get 10,000 Facebook fans. That's right 10,000!
I'm only doing 10 pages at $97 then it goes up to $297.
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We know the no BS marketing secrets that 99.999% of everyone is making on why you aren't getting people to join your Facebook Business page. Get almost everyone clicking your like button.

I'm only going to sell 10 of these at $97 then it will be $297. Save $200 and get a fan page that converts!!
Just email me that you want this and if there is room left your in.

I always mention this stat when helping someone new with their marketing on Facebook. The truth is, most people don't think of Facebook as a marketing platform because they don't understand the power of it. This image should show the real power of Facebook, especially fan pages for business. The average Facebook Fan is worth over $130! The Facebook stats reports a fan being worth $3.60 annually! The proof is there. And the better you setup your Fan Page, the better results you will see.

The most important part is getting off on the right foot, which is why I put together the Fan Page Secret Guide.

It covers all the must-have basics that 85% of Fan Page Owners overlook.

I wasted 6 months online blogging and not making any money at all, until I stumbled

onto this whole Facebook thing.

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Yes, Book my Free ‘Lunch and Learn Marketing Workshop’

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http://eventful.com/calgary/events/free-rank-high-google-mobile-advertising-w…

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Yes, Book my Free ‘Lunch and Learn Marketing Workshop’

Share on Facebook

Do you need a killer Facebook Landing page Designed for your Company?
Get access to the worlds most Powerful Facebook fan page strategy and get 10,000 Facebook fans. That's right 10,000!
I'm only doing 10 pages at $97 then it goes up to $297.
Only 4 left

We know the no BS marketing secrets that 99.999% of everyone is making on why you aren't getting people to join your Facebook Business page. Get almost everyone clicking your like button.

I'm only going to sell 10 of these at $97 then it will be $297. Save $200 and get a fan page that converts!!
Just email me that you want this and if there is room left your in.

I always mention this stat when helping someone new with their marketing on Facebook. The truth is, most people don't think of Facebook as a marketing platform because they don't understand the power of it. This image should show the real power of Facebook, especially fan pages for business. The average Facebook Fan is worth over $130! The Facebook stats reports a fan being worth $3.60 annually! The proof is there. And the better you setup your  Fan Page, the better results you will see.

The most important part is getting off on the right foot, which is why I put together the Fan Page Secret Guide.

It covers all the must-have basics that 85% of Fan Page Owners overlook.

I wasted 6 months online blogging and not making any money at all, until I stumbled

onto this whole Facebook thing.

Share on Facebook

right with a great Marketing Plan!

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In other words, the traffic is split (unbeknownst to each individual user) and the different versions are shown in parallel throughout the data collection period (usually in equal proportions).

Parallel timing and random visitor assignment are important requirements in A-B split testing. In contrast to sequential tests, in which one variation is run for a period of time and then replaced with the second variation, testing your landing page variations in parallel allows you to control for as many outside factors as possible.

This includes seasonality, competitive activity, fluctuations in traffic volume and countless other circumstances that could affect your conversion rate and pollute your data. Likewise, the random assignment of new visitors to a particular landing page design is also critical, since randomness is the basis for the probability theory that underlies the statistical analysis of the results.

Split Testing Fundamentals
In split testing terminology, version A is usually defined as your original control page, or baseline (commonly called the champion version). The other version is the alternative (commonly called the challenger). If the challenger proves to be better than the champion, the challenger replaces the champion after the test and becomes the new champion to beat in any subsequent tests.

It is also possible to have more than two versions in a split test. For example, if you had one original and two alternative versions, you would have an A-B-C split test, and so on. In practice, split tests rarely have more than 10 versions of the page. The variable in your split test can be very granular (e.g. a single change such as headline text), or it can be a wholepage redesign of your landing page that is radically different from the current page.

A-B Split Testing Advantages

• Ease of test design

Unlike more complicated multivariate tests, split tests do not have to be carefully designed or balanced. You simply decide how many versions you want to test, and then split the available traffic evenly among them. No follow-up tests are required to verify the results — the best performer in the test is declared the winner once enough data is collected.

• Ease of implementation

Many software packages are available to support simple split tests. If you are testing granular test elements, you can design, set up your test and be collecting data literally within a matter of minutes. This can be done in most cases without support from your IT department or others within the company. You may even be able to collect the data you need with your existing Web analytics tools, without the use of additional landing page testing tools.

• Ease of analysis

Only very simple statistical tests are needed to determine the winner. Basically, all you have to do is compare the baseline version to each challenger to see if you have reached your desired statistical confidence level.

• Ease of explanation

No complicated analyses or charts are needed to present your results to others. You can simply declare that you are very confident that a particular version is better than another. You can also give a likely range of percentage improvement (based on the amount of data you have collected and the width of the error bars).

• Flexibility in defining the variable values

In whole-page split tests, you have complete flexibility in how different the proposed alternatives are. For example, in one alternative, you may simply choose to test a different headline. In another you may completely restructure everything about the page (layout, color scheme, sales copy, offer and call-to-action). This ability to mix and match allows you to test a range of evolutionary and revolutionary alternatives in one test, without being constrained by the more granular definition of variables in a multivariate test.

• Useful in low data rate tests

If your landing page only has a few conversions per day, you simply cannot use more advanced tuning methods. But with the proper selection of the test variable and alternative values, you can still achieve significant results in a split test. Improvements in the double or even triple digits are not uncommon.

A-B Split Testing Disadvantages

• Limited number of versions

By necessity, the typical split test includes only a small number of variations. But if you did your homework properly, you probably came up with dozens of potential issues with your landing page, and likewise constructed many alternative variations to test.

However, with the limited scope of split testing, you will be reduced to testing your ideas one at a time. You will also be forced to guess which ideas to test first (based on your intuition about which ones might make the most difference). In other tuning methods, you may be able to test many of your key ideas at once and find all of the changes that improve your conversion rate in one test.

• Does not consider context or variable interactions

Split tests consider only one variable at a time, making it impossible to detect variable interactions (how combinations of variables influence each other). A series of split tests covering several variables is not the same as a multivariate test with the same variables.

Depending on the variable interactions, you may not be able to find the best-performing combination of variables on the page at all. Whether you do depends on the order in which you conduct your split tests, and the exact nature of the interactions.

• No way to discover the importance of page elements

Often, you may choose very coarse variables for your split test. Because of the limited data rate, you are forced to make your best guess at page elements that might improve performance. These elements may actually involve many simultaneous changes to your landing page. In the extreme case of a whole-page redesign, you may have changed dozens of details on the page in question and defined them as a single alternative version.

However, the same flexibility that allows you to do this also limits your ability to interpret the results and attribute credit for the conversion improvement to any particular change that you made. Was it the button color? Or was it the headline change? Or was it the different offer? You will never know. By squashing multiple changes into one page, you have confounded their effects and lost the ability to look at them separately.

• Inefficient data collection

Multivariate tests are often carefully constructed in order to get the most information from a smaller data sample. In effect, they allow you to more efficiently conduct multiple split tests simultaneously, and even to detect certain kinds of variable interactions. Conducting multiple split tests back-toback is the least efficient kind of data collection — none of the information from a previous test can be reused to draw conclusions about the other variables that you may want to
test in the future.

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The main goal is to get you in the best shape possible in the least amount of time. Most of the programs are offered to everyone, while others cater exclusively to women only. A fitness boot camp for women can be a great way to get back into shape while having fun at the same time.

Here are 10 great reasons and benefits to join a fitness boot camp for women:

1). Get motivated and get going, perfection is the lowest standard. Any women think they have to “be in shape” to join a Boot Camp which is absolutely not true.

2). Some women are self-conscious of their body image prior to joining. Weight loss and maintaining a healthy lifestyle are important, but just as important is finding a comfortable environment to workout.

3). They provide women with the time to bond and share common interests that they may not experience with non group workout classes. Women can feel comfortable joining solo or with their friends.

4). Women tend to be less competitive than men; therefore, the atmosphere in the boot camp workouts while serious tend to be more relaxed.

5). The nature of program is very focused and goal-oriented. Making a boot camp into a routine with the same group of people over time means that everyone is motivated to attain their fitness goals..

6). Fitness boot camps for tend to be more welcoming and less intimidating for women of all shapes and sizes.

7). You can have fun getting into shape and work towards your goal of either being healthier or losing weight. They can be held indoors or outdoors for maximum workout benefits.

8). If you don’t exercise regularly, jump start your fitness by getting into a routine and making it a regular part of your lifestyle. Women have busy lives and it’s difficult to make time for themselves. Making a regular fitness class over time will help you achieve a more balanced lifestyle in the long-term.

9). It’s a great way to make new friends and network with one another.

10). Aspire to the next level. Once you achieve success with your first workout, you’ll want to take your newly found fitness level and try a more advanced workout. This prevents your body from plateauing and ensures that you continue to push your body to get even more results. Once you start, don’t stop!

In the end, my advice is to first check out the camp you are interested. Do the play music during your session to make the program more fun? (Imagine working out to dead silence-for an hour!). Above all, you should look for an instructor who makes you feel motivated, encouraged, and energized. For some, this may mean a military type style workout. For others, it may be something less overwhelming. Find something that suits your comfort zone, get started, and train safe!

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